Just when I thought that I was completely abstaining myself from all commercial radio stations, CIDR fm threw me for a loop. Now, I don’t like to brag, but I tend to think that I am quite knowledgeable when it comes to music, even tend to use the term “snob” when describing myself in this regard.
Of course having a longlived tenor as a staff writer for Detroit’s premier music mag has a lot to do with it; but at 14, when all my peers found themselves listening to New Kids on the Block and Debbie Gibson, I was induldging in what would become one of my worst vices…college radio.
Although I still listen occasionally, I find satellite radio a happy accompanyment as it does not have signal blockouts. However,the new format has me in awe. They truly do appreciate music for what it is. I have found myself over the course of the past few weeks, leaving my XM untouched and dialing into the “River” to see what jewels they will surprise me with.
CIDR is the FM sister station to CIMX, both broadcasting to the Windsor and Detroit markets. They have accumulated a few of CIMX’s on air personalities and dug out some of rock’s classic artists as well as some obscure alternative. Five decades of rock to pull from, as well as an integrated system allowing listeners to input suggestions for artists to be played, CIDR offers a wide array of musical bliss and the formula for what seems to be it’s success in tow.
Artists featured range from Bob Dylan, Johhny Cash, Tom Petty, to the less familiar of the 90’s such as Portishead, Morphine, Jeff Buckley, and even more tremendous retro hits of the 80’s from the Smiths, Depeche Mode, Talking Heads, and the Replacements.
The new format is as if they combined all that I loved about college radio and embarked on the feat of proving that commercial can be just as good. Their efforts are not in vain, as my attention is not easily earned.
Ecclectic and not filled with commercial radio’s typical barrage of banter, even their morning show is more concentrated on MUSIC. Who’d have thought, a radio station that played music during the morning commute? Plus, they have the witty, oh so appreciated news with Dave Hunter. All in all, it’s a beautiful thing.